Privacy Policy

1) Introduction and contact details of the data controller

1.1 We are delighted that you are visiting our website and thank you for your interest. Below, we provide information on how we handle your personal data when you use our website. Personal data refers to any data that can be used to identify you personally.

1.2 The data controller for this website within the meaning of the General Data Protection Regulation (GDPR) is Terra Essence Germany GmbH. The data controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

1.3 The controller has appointed a data protection officer, who can be contacted as follows: “Dennie Kremer (IT-Butler), Speyerpfad 4, 76661 Philippsburg-Rheinsheim, Tel: 07256-9490837, Fax: 07256-9490838, Mobile: 0179-2109830, Email: info@it-butler.de, Website: www.it-butler.de”

2) Data collection when visiting our website

2.1 When you use our website purely for information purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the website server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

• The website you visited
• Date and time of access
• Amount of data sent in bytes
• Source/link from which you accessed the page
• Browser used
• Operating system used
• IP address used (where applicable: in anonymised form)

Processing is carried out in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. However, we reserve the right to review the server log files retrospectively should there be concrete indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller), this website uses SSL or TLS encryption. You can recognise an encrypted connection by the string “https://” and the padlock symbol in your browser address bar.

3) Hosting & Content Delivery Network

For the hosting of our website and the display of page content, we use a provider who delivers its services either directly or through selected subcontractors exclusively on servers within the European Union.

All data collected on our website is processed on these servers.

We have entered into a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.

4) Cookies

To make visiting our website an enjoyable experience and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted when you close your browser (so-called ‘session cookies’), whilst others remain on your device for longer and enable the saving of site settings (so-called ‘persistent cookies’). In the latter case, you can find the storage duration in the overview of your web browser’s cookie settings.

Where individual cookies used by us also process personal data, such processing is carried out in accordance with Article 6(1)(b) of the GDPR either for the performance of the contract, in accordance with Article 6(1)(a) of the GDPR in the event that consent has been given, or in accordance with Article 6(1)(f) of the GDPR to safeguard our legitimate interests in ensuring the best possible functionality of the website and a user-friendly and effective design of the site visit.

You can configure your browser so that you are informed when cookies are set and can decide individually whether to accept them, or you can exclude the acceptance of cookies in specific cases or generally.

Please note that if you do not accept cookies, the functionality of our website may be restricted.

5) Contact

5.1 HubSpot

To process customer enquiries, we use the email ticketing system provided by the following provider: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland

If you submit contact enquiries via email through our website, these are stored and organised in the ticketing system to enable chronological processing and improve the service experience. You can always view the current status of your enquiry using the individually assigned ticket number.

For the organisation and processing of enquiries, personal data is collected to the extent provided, but in any case including surname, first name and email address; this data is transmitted to the provider, stored there and accessed.

The legal basis for the processing of this data is our legitimate interest in the efficient organisation of our customer service, in responding to your enquiry as quickly as possible and in optimising our service offering in accordance with Article 6(1)(f) of the GDPR.

We have entered into a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.

5.2 Personal data is collected when you contact us (e.g. via the contact form or by email). The data collected when using a contact form is specified in the relevant contact form. This data is stored and used exclusively for the purpose of responding to your enquiry or for establishing contact and the associated technical administration.

The legal basis for the processing of this data is our legitimate interest in responding to your enquiry in accordance with Article 6(1)(f) of the GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Article 6(1)(b) of the GDPR. Your data will be deleted once your enquiry has been fully processed. This is the case when it can be inferred from the circumstances that the matter in question has been conclusively resolved and provided that there are no conflicting statutory retention obligations.

6) Use of customer data for direct marketing

6.1 Subscription to our email newsletter

If you subscribe to our email newsletter, we will send you regular updates on our offers. The only mandatory information required to receive the newsletter is your email address. Providing further details is voluntary and is used to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an email newsletter once you have expressly confirmed to us that you consent to receiving the newsletter. We will then send you a confirmation email asking you to confirm that you wish to receive the newsletter in future by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6(1)(a) of the GDPR. When you subscribe to the newsletter, we store your IP address as recorded by your Internet Service Provider (ISP), as well as the date and time of your subscription, so that we can trace any potential misuse of your email address at a later date. The data we collect when you subscribe to the newsletter is used exclusively for the purpose of sending you promotional communications via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the data controller named at the beginning of this notice. Once you have unsubscribed, your email address will be deleted immediately from our newsletter mailing list, unless you have expressly consented to the further use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this statement.

6.2 HubSpot

Our email newsletters are sent via this provider: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland

On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provide when subscribing to the newsletter to this provider in accordance with Article 6(1)(f) of the GDPR, so that they can handle the dispatch of the newsletter on our behalf.

Subject to your express consent in accordance with Article 6(1)(a) of the GDPR, the provider also carries out a statistical analysis of the performance of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure open rates and specific interactions with the newsletter’s content. In doing so, device information (e.g. time of access, IP address, browser type and operating system) is also collected and analysed, but is not combined with other data sets.

You may withdraw your consent to newsletter tracking at any time with future effect.

We have entered into a data processing agreement with the provider which protects the data of our website visitors and prohibits disclosure to third parties.

7) Online marketing

HubSpot

This website uses the software-based marketing service of the following provider to deliver and synchronise various customer management services: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland

The service enables the automated processing of feed activities, the management of advertising in the marketing channels used, and the analysis of the success of marketing measures, as well as centralised email marketing and contact management.

Cookies are used to fulfil these various functions; these are small text files stored locally in your web browser’s cache on your device, enabling us to analyse your use of the website. In doing so, the cookies collect certain information, such as the IP address, location and time of page view.

All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.

Other legal bases for data processing that apply in the context of specific service functions (such as the requirement for explicit consent in accordance with Article 6(1)(a) of the GDPR when sending newsletters) remain unaffected by this.

We have entered into a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.

8) Web analytics services

8.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.

By default, when you visit the website, Google Analytics 4 sets cookies, which are small text files stored on your device and collect certain information. This information includes your IP address, although Google truncates the last few digits to prevent direct personal identification.

The information is transmitted to Google’s servers and processed there. This may also involve transfers to Google LLC, which is based in the USA.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services relating to website and internet usage. The IP address transmitted by your browser as part of Google Analytics and truncated in this process is not merged with other data held by Google. The data collected through the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, takes place only if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. Without your consent, Google Analytics 4 will not be used during your visit to the site. You may withdraw your consent at any time with future effect. To exercise your right of withdrawal, please deactivate this service via the “Cookie Consent Tool” provided on the website.

We have entered into a data processing agreement with Google which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special “demographic characteristics” feature and can use this to generate statistics that provide insights into the age, gender and interests of website visitors. This is done by analysing advertising and information from third-party providers. This enables target groups to be identified for marketing activities. However, the data collected cannot be attributed to any specific individual and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals may be used on this website to generate cross-device reports. If you have enabled personalised ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics in accordance with Article 6(1)(a) of the GDPR, analyse your usage behaviour across devices and create database models, including those relating to cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can disable the ‘Personalised ads’ feature in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155656 Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the “UserIDs” function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Article 6(1)(a) of the GDPR, have set up an account on this website and log in to this account on various devices, your activities, including conversions, can be analysed across devices.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

8.2 Google Tag Manager

This website uses ‘Google Tag Manager’, a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: ‘Google’).

Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analytics services, and for calibrating, controlling and applying conditions to them via a unified user interface. Google Tag Manager itself does not store any information on users’ devices or read such information. Nor does the service carry out any independent data analysis. However, when a page is accessed, Google Tag Manager transmits your IP address to Google, where it may be stored. Transmission to servers of Google LLC in the USA is also possible.

This processing will only take place if you have given us your express consent in accordance with Article 6(1)(a) of the GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You may withdraw your consent at any time with future effect. To exercise your right to withdraw consent, please deactivate this service using the “Cookie Consent Tool” provided on the website.

We have entered into a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

Further legal information on Google Tag Manager can be found at https://policies.google.com/privacy?hl=de&gl=de

9) Retargeting/ Remarketing and Conversion Tracking

9.1 Google Ads Conversion Tracking

This website uses the online advertising programme “Google Ads” and, as part of Google Ads, conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (known as Google AdWords). We can use the data from the advertising campaigns to determine how successful the individual advertising measures are. Our aim is to show you adverts that are of interest to you, to make our website more interesting for you, and to ensure a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on a Google Ads advertisement. Cookies are small text files that are stored on your device. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the advert and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are informed of the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. When using Google Ads, personal data may also be transferred to the servers of Google LLC in the USA.

Details regarding the processing triggered by Google Ads conversion tracking and Google’s handling of website data can be found here: https://policies.google.com/technologies/partner-sites

All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.

Please note that certain functions of this website may not be available or may be limited if you have disabled the use of cookies. Google’s privacy policy can be viewed here: https://www.google.de/policies/privacy/

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

9.2 Microsoft Advertising Universal Event Tracking

This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

To enable Universal Event Tracking, a tag is embedded on every page of our website which interacts with the conversion cookie set by Microsoft. This interaction tracks user behaviour on our website and sends the information collected in this way to Microsoft. The purpose of this is to enable certain predefined goals, such as purchases or leads, to be statistically recorded and analysed in order to tailor the focus and content of our offers more closely to your interests. The tags are never used to personally identify users.

All processing described above, in particular the setting of cookies for reading information on the device used, is only carried out if you have given us your express consent in accordance with Article 6(1)(a) of the GDPR. Without this consent, retargeting technology will not be used during your visit to the site.

You may withdraw your consent at any time with effect for the future. To exercise your right to withdraw consent, please deactivate this service using the “Cookie Consent Tool” provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

10) Tools and Miscellaneous

Cookie Consent Tool

This website uses a so-called “Cookie Consent Tool” to obtain valid user consent for cookies and cookie-based applications that require consent. The “Cookie Consent Tool” is displayed to users when they visit the page in the form of an interactive user interface, on which consent for specific cookies and/or cookie-based applications can be granted by ticking the relevant boxes. When the tool is used, all cookies/services requiring consent are only loaded if the respective user grants the relevant consent by ticking the boxes. This ensures that such cookies are only set on the user’s device if consent has been granted.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is not processed in this context.

However, if, in individual cases, the storage, assigning or logging cookie settings does result in the processing of personal data (such as the IP address), this is carried out in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and, consequently, in the legally compliant design of our website.

A further legal basis for the processing is also Article 6(1)(c) of the GDPR. As the data controller, we are subject to the legal obligation to make the use of technically non-essential cookies dependent on the user’s consent.

Where necessary, we have entered into a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorised disclosure to third parties.

Further information on the operator and the settings options for the cookie consent tool can be found directly in the relevant user interface on our website.

11) Rights of the data subject

11.1 Under applicable data protection law, you have the following data subject rights (rights of access and intervention) vis-à-vis the controller regarding the processing of your personal data, whereby reference is made to the legal basis cited for the respective conditions for exercising these rights:

• Right of access pursuant to Article 15 of the GDPR;
• Right to rectification pursuant to Article 16 of the GDPR;
• Right to erasure pursuant to Article 17 of the GDPR;
• Right to restriction of processing pursuant to Article 18 of the GDPR;
• Right to be informed pursuant to Article 19 of the GDPR;
• Right to data portability pursuant to Article 20 of the GDPR;
• Right to withdraw consent pursuant to Article 7(3) of the GDPR;
• Right to lodge a complaint pursuant to Article 77 of the GDPR.

11.2 RIGHT TO OBJECT

IF, IN THE CONTEXT OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO SUCH PROCESSING ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA IN QUESTION. FURTHER PROCESSING REMAINS RESERVED, HOWEVER, IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ESTABLISH, EXERCISE OR DEFEND LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE THIS RIGHT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE RELEVANT DATA FOR DIRECT MARKETING PURPOSES.

12) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – where applicable – additionally by the respective statutory retention period (e.g. retention periods under commercial and tax law).

Where personal data is processed on the basis of explicit consent in accordance with Article 6(1)(a) of the GDPR, the data in question will be stored until you withdraw your consent.

Where statutory retention periods apply to data processed in the context of contractual or quasi-contractual obligations on the basis of Article 6(1)(b) of the GDPR, such data is routinely deleted upon expiry of the retention periods, provided they are no longer required for the performance of a contract or for entering into a contract and/or we no longer have a legitimate interest in continuing to store them.

When processing personal data on the basis of Article 6(1)(f) of the GDPR, this data is stored until you exercise your right to object under Article 21(1) of the GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to establish, exercise or defend legal claims.

Where personal data is processed for the purposes of direct marketing on the basis of Article 6(1)(f) of the GDPR, this data will be stored until you exercise your right to object under Article 21(2) of the GDPR.

Unless otherwise specified in the other information in this statement regarding specific processing situations, stored personal data will otherwise be erased when it is no longer necessary for the purposes for which it was collected or otherwise processed.